The key to the success of the brand in shaping conversations is its expert use of integrated marketing. We will write a custom Case Study on Maybelline … Maybelline markets its product worlwide. Consequently, it makes them the target audience. Goal 3: Strengthening Market Presence. From the target market of Maybelline, there are two main group, the youngsters and the office and professional women. Due to Page 2. She is not the type of gal to undermine. Williams invented Maybelline Mascara (Vaseline jelly + coal dust ) Research process timeline 40 . L’Oreal understood that every woman could not afford the high prices of cosmetic products. Target Market Strategy Target Market Strategy Target Market Strategy L'Oreal makes beauty products for women -- fine products, better than Revlon, much better than Maybelline, not as good as Elizabeth Arden or Clinique. Affordable products from the brand: This is one of the major reasons behind the success of the brand. While consumers are tightening their belts, the $6.5 billion beauty market is still booming, says L'Oreal Australia MD Rodrigo Pizarro. When marketing to people of this target market, social media is very important. Maybelline’s Marketing Strategy and Interesting Reasons behind Its Grand Success. In the past few years, the brand has also included wealthy farmers in their target market. Maybelline : The Target Market For Maybelline Essay 1336 Words | 6 Pages. Maybelline ‘s partnership with the supermodel Gigi Hadid, for example, continues to create coverage in fashion media. Revlon and maybelline 1. Maybelline target market research Maybelline is an international cosmetic brand, now owned by L'Oreal that has been created originally in 1915 by its founder chemist T.L. Target market strategies 23 FIGURE 11. Competitive advantage. Benjamin Leong. Some of its brand ambassadors were Alia Bhatt, Gigi Hadid etc. Target Market. https://www.mbaskool.com/brandguide/fmcg/1480-maybelline.html 6 months ago. Maybelline is a modern contemporary brand for all women and all races. Within Maybelline's target market, women ages 16-25, there are specific segments/groups of people sharing certain characteristics and product needs. Add comment. Maybelline could also use cross marketing opportunities to strengthen its presence in the market. It was founded in Chicago in 1915, and has been a subsidiary of French cosmetics company L'Oréal since 1996. Good marketing: Maybelline has always been associated with the leading names of the movie industry and has some very pretty faces backing it. The ISIN, the company's International Securities Identification Number, is FR0000120321. Maybelline target segment is 15-35 year old female at mass market. Williams when he was only in his twenties. Maybelline Inc. manufactures cosmetics. Creating the need for cosmeticproducts Cosmetics are not easy products to sell because it is a product that no one really needs. L'Oréal uses the decentralized marketing strategy; and they use the "think global, act local" philosophy. Positioning: The brand position itself asa highly reliable, luxurious and safe automobile. The MAYBELLINE brand, founded in 1989 (France), has more than 5 031 sister brands and more than 8 284 competing brands. Marketing ManageRevlon and Maybelline cosmetics Summer 2000 2. Meet Olivia. Hey Larlees, todays video is a full face of new drugstore makeup. The Marketing Research Process 33 FIGURE 14. Thanks for watching! They use local production facilities, distribution centres, advertising centres, market research companies, sales representatives, and/or retail partners to target specific international markets. 1920 ad for Maybelline. Targeting: The target market of Mercedes Benz includes middle-aged high income or rich people. Given the market share held by brands such as Great Lash and the loyalty of consumers to this brand, the company can strategize on penetrating this market so that it can expand its market. 8- Segmenting and Targeting Markets Maybelline has been around for hundreds of years but a characteristic this company has is that many of their spokespeople are white and very few are of color. target market for Maybelline’s Great Lash Mascara is primarily women between the ages of 15 and 35. I went to target to pick out some new goodies and liked what I found! Meet Erica. This constant growth can be explained by the very nature of the cosmetics sector, which addresses a need that has been around since the beginning of human history: the quest for beauty. The cosmetics products target ladies between the age 14-50 years thus it has a huge market (Hennessy et al., 2017). Product means goods or services or anything of the kind which is offered for sale. Presently, the global cosmetics market is dominated by several key players including Olay, Maybelline, L'Oréal, Lakme, etc. MAYBELLINE is a brand of L'OREAL listed on the stock exchange. Melissa is a 23-year-old fashion blogger and science journalist from San Francisco, CA. As Maybelline evolved into the leader in the mass-market cosmetic category late last year from a faltering No. Consumer analysis 11 TABLE 2. Inclination toward social media marketing is one of the major opportunities being exhibited in the lipstick market. Maybelline Overview 1967 Plough Inc. acquires Maybelline 1971 Great Lash was born, with its candy pink and acid green tube 1915 Maybelline Company was created as a family-owned business 1913 T.L. Social media marketing is becoming increasingly popular in the promotion of beauty products, which includes lipstick, eyeliner, kajal, blush and other cosmetic products. Therefore Maybelline must make products for each of these groups, use appropriate marketing techniques, and be aware of each of their wants and needs. Meet Melissa. Not only does she have a great IQ… She has a phenomenal sense of style! Because of this large age gap, Maybelline over the years has become a more contemporary brand for all women of all races. History. Maybelline or Maybelline New York is an American multinational cosmetics, skin care, fragrance and personal care company, based in New York City. ≃+5.5% +5.5% growth in 2018 . So, marketing channel such as internet was very effective nowadays. However, provision of organic or herbal products by these low-end players may pose a threat to the existing brands, making them revise or alter their product offerings on the basis of consumer demand. Target / Beauty / Maybelline : Makeup (138) ‎ Shopping Same Day Delivery? Moreover, the population of women aged 45-64 is … Their marketing campaigns are ethnically diverse and they use a wide varitey of models to accomplish this purpose. She is a 20 year old college student from Los Angeles, California. MAYBELLINE in 3 words: – Accessibility – … More technologically focused, young adults and teenagers can be influenced via the Internet. The 4Cs Positioning framework 26 FIGURE 12. Ch. They are also expanding into the men's market but are not a well established, reliable brand amongst males. Maybelline's target market are women ages 16-25, they are expanding into the senior-female bracket which they term 35+. Spouses of rich men and youths also fall under their target market. The Company offers a range of haircare, make-up, hair coloring, skincare, perfumes, and related beauty products. The Marketing Strategy Maybelline Uses To Get Talked About. Characteristics of Different Types of Business Research 34 TABLE 5. … LIST OF TABLES TABLE 1. This encompasses women of all backgrounds, including African American, White, Hispanic, and Asian. Maybelline’s target market (young women between the ages of 16-25), includes women of all backgrounds: African American, White, Hispanic, and Asian. Economic Factors: Below are the economic factors in the PESTLE Analysis of Maybelline: The economic health of the country in which the organization is working significantly affects the financial status of the business. 4 min read “Maybe it’s Maybelline” is an iconic tagline for Maybelline, the popular makeup brand. Try our dedicated shopping experience. Figure 1: channel structure . 4 P’s: – Components of Marketing. A perceptual map 28 FIGURE 13. Apparently, they have Maybelline where he comes from too. TOWS Matrix 17 TABLE 3. The channel structure will base on the L’Oreal target ranges and being the cosmetic industry it will reflect what Maybelline’s idea represents as is shown in the table below. Promotion; Place; Product; Price; PRODUCT. The Maybelline Company was founded in Chicago by Thomas Lyle Williams in 1915. “Marketing mix is the set of tools that a firm used to pursue its marketing objectives in the target market ” It consists of the following. MAYBELLINE is part of the Others business sector. For this purpose, they can employ multiple social media platforms, particularly teen-dominated ones. The global cosmetics market continued to grow steadily, spurred on by the limitless diversity of consumer aspirations and by innovation. Maybelline The cosmetics industry is fast growing due to the high demand for beauty products and the ease of entry by the new firms. Image: pexels. She is a writer, a vintage hoarder, and loves a great road trip. In fact, Maybelline seems to be a popular choice for eye make-up in general, being the top pick for eye liner and concealer, too. Different versions of products are produced foe each country Maybelline is a modern contemporary brand for all women and all races. At least that's what the prices say, as does the packaging. making entry of new players difficult. Know that Maybelline target market was women ages 16-25 which is known as generation that spend most of their time using internet. This company does decide where to sell their product based on location, it is sold in over 100 countries worldwide. That’s incredible. MAYBELLINE NEW YORK is the number one cosmetics brand globally, is available in more than 100 countries worldwide and every major mass-market retailer including drugstores, discount stores, supermarkets and cosmetics specialty stores. Common criteria for identifying 19 TABLE 4. Its catchy jingle was everywhere, cementing the brand in the minds of a generation. Therefore Maybelline must make products for each of these groups, use appropriate marketing techniques, and be aware of each of their wants and needs. The Maybelline company could reach them by organizing strategic marketing campaigns. 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