This phenomenon is highly studied in the field of sociology. Even good people can lock up—people who genuinely want to help others. Why does Bystander Effect occur? The Bystander Effect occurs when the greater the number of people who witness a person in need of emergency help, the less likely an observer will take action. The article, “Be aware to care: Public self-awareness leads to a reversal of the bystander effect” details how crowds can actually increase the amount of aid given to a victim under certain circumstances. As a society, I think we all have to be familiar with this effect in order to help eliminate it in emergency situation. We’re not cold and callous, are we? The bystander effect is a phenomenon that occurs when individuals witness someone in trouble, but don’t offer help. The bystander effect, also called bystander apathy, is a term in psychology that refers to the tendency of people to take no action in an emergency situation when there are others present. This is known as The Bystander Effect or Bystander Apathy.That term was coined by social psychologists, John Darley and Bibb Latane, who … Bystander effect can be defined as the phenomenon in which an individual might be less willing to help someone in need if there are other people around. There are a number of factors which can have an effect on the bystander effect. Bell, S. (2006). When there are other people present in the scene the onlookers do not feel any sort of pressure to take action, as the sense of responsibility is divided among the total number of people present. References. According to Bommel et al. Diffusion of Responsibility. “The bystander effect is clearly an important basic discovery concerning the social side of life with respect to helping between strangers” (Branscombe & Baron, 2017, p. 305). Some reasons bystanders do not intervene or respond to the bullying include: Fear of retaliation and being bullied themselves.3, 4; Fear of losing their social status. There are many reasons why youth may or may not intervene or defend the target of bullying. And the bystander effect is an important social psychological phenomenon. In any psychology textbook and classes today, you will almost certainly learn about the Bystander Effect and learn of its origins. Bystander Effect Definition. Basically, the research addresses the following question: Why is … Bystander Effect Explained. Why? 3; They are not friends with the target of the bullying.4 The Bystander Effect. Bystander Effect: The bystander effect occurs when an individual is in need of aid while in a large crowd. Causes of the Bystander Effect According to the bystander effect, if many people are witnessing the emergency, then few people will actually stop and help because most people figure that other people are already helping. There are two major factors leading to the bystander effect. 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